Social media marketing for small businesses - it makes sense!

There was a time when social media was considered a passing fad. Yet today, with over three billion Internet users and over two thirds of these people having active social media sites, social media channels have become a critical part of the marketing mix for businesses large and small.

1. Why should I use social media?
You should definitely consider using social media if your current and potential customers/stakeholders use it and/or your competitors exploit it. In addition, social media is a relatively cheap way of gaining market presence and reaching out to your target audience.

2. Which social media platform should I use?
Every social media platform is different; the only thing all of them have in common is that they reach large audiences. By understanding your customers’ demographics and buying habits, you can find the most appropriate social media channel. For example, if you have a product that is targeted at young mums you may consider Facebook and Instagram. If you are selling a B2B solution you may think about posting relevant content on LinkedIn. If you are selling a service into local government you may consider Twitter....

For more advice on how to make the most of the vast opportunities that social media could offer your start-up or small business, please click here to read the rest of the blog on our website.

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