Which social media platform should I use for my business? Facebook, Google+, LinkedIn or Twitter?

To understand which social media platform your business should be using, you must first establish who your target audience is, their needs and demographics. You need to set your planning objectives and success criteria [http://scirum.blogspot.co.uk/2015/04/the-6-essential-steps-to-writing-social.html].

To keep your business competitive in the ever-changing digital world, you should aim to keep on top of the social media trends and statistics relating to the current top ten social media channels [http://scirum.blogspot.co.uk/2015/04/what-are-demographics-of-each-of-top.html]. Also, by seeing what other, similar businesses and brands are doing, it will help you to understand what you need to do.

By looking at the top 10 social media channels and their demographic data [http://scirum.blogspot.co.uk/2015/04/what-are-demographics-of-each-of-top.html], you need to identify which one(s) include your target audience. There are a lot of social networks in the top ten who claim the majority of their users are female. But which age bracket are you targeting? 

Are you a fashionable new brand? Twitter is the way forward for you, perhaps with a Pinterest account, too, to showcase your new products.

LinkedIn may be ideal for you, especially if you are in the IT, Financial and Telecommunications industry. These users only spend on average 7 minutes a day logged on, so you don’t have long to grab their attention. 

At Scirum, we have a dedicated team who take care of our clients' social media planning and digital presence. If you are thinking about increasing your social media activity, why not give us a call (01264 860060) or email us?

Susanne Hasselmann, Director, Scirum Ltd.


For more useful tips and answers to common questions from SMEs, visit www.scirum.biz or follow us on Twitter and Google+, like us on Facebook or join our LinkedIn group.