Why does your business need a social media plan?

There are two main reasons why you would want to use social media channels for your business: your current and potential customers/stakeholders use it and/or your competitors exploit it. If either of these two are the case, you have your justification for having a social media strategy.

Social media allows you to increase the reach of your audience and easily tap into new market sectors. Social media is also a great tool with which you can start building much closer relationships with your customers by involving them in your business, for example, by asking them to share their experience and product applications. Often you are able to pick up invaluable information that will lead you to develop improved or new products and services. Social media also allows you a relatively cheap way of circulating information about your business to current and potential customers and stakeholders, improving your ability to inform them more quickly and thoroughly.

At Scirum, we have a dedicated team who take care of our clients' social media planning and digital presence. If you are thinking about increasing your activity on social media, why not call (01264 860060) or contact us?

Susanne Hasselmann, Director, Scirum Ltd

For more useful tips and answers to common questions from SMEs, visit www.scirum.biz or follow us on Twitter and Google+, like us on Facebook or join our LinkedIn group.