What is my New Year’s resolution? To follow my own advice.
When I sit with a client and develop
their social media and marketing plans I always say: “Whatever you do, when you
start a Twitter account, Facebook page or blog, make sure you update it regularly. Include thoughts that are personal to you,
maybe talk about an interesting article you’ve read recently or some new
research that’s relevant to you and your blog readers. It’s all about making
your page interesting and informative.”
What has happened to me in the past? I failed miserably.
Client work took precedence, staff changed and all my time was taken up with
the day-to-day operations of running my business. Consequently, I ran out of
time and I stopped writing blog articles. Shame on me! I’m not the first or
last person to have fallen into this trap. But not anymore!
So, what will I do in future to ensure this doesn’t happen
again? My New Year’s resolution is to set aside just a couple of hours every
month to update my blog. It won’t be long. It won’t always have to be full of
statistics, quotes and research. The idea of a blog is to impart thoughts,
based on interests and experience. With this in mind, I’m sure we all have
something useful to say – and even I can probably stick to that. So, watch this
space!
Susanne Hasselmann
Director, Scirum Ltd
www.scirum.biz
@scirum
